Thursday 28 October 2010

Arist: King Sour Da MC

0 comments
“I’m more of a rapper than a poet, though it’s because of poetry that I became a rapper. Since I was nine – after listening to hip hop – I wanted to rap, but before that I used to be writing poetry. It made me happy, putting words together, even just a couple of lines. I wouldn’t call it a talent, I would call it ‘practice makes perfect’. Every since I understood what life was about, when I was about seven, I have always wanted to help people out. You could say I’m a helper, a healer, I want to see people get treated equally in this world. Music is the remedy of hatred . People usually respond well to music and poetry, and my lyrics are short and to the point.”
These are the words of my cousin Yasin Ahmed, aka King Sour DA MC, spoken as we sat together one afternoon, sheltering from the rain beneath the canopy of the bandstand in Arnold Circus, at the heart of the tightly woven web of streets that he knows intimately. Blessed with an astonishing gift of eloquence, at just sixteen years old, Yasin has already established a reputation in the neighbourhood through his performances here in the bandstand and an appearance at the O2 Arena, as a finalist in a competition out of 21,000 under sixteens. Yet in spite of demonstrating the strength of character to stand up and perform in public – sometimes extempore – Yasin possesses an unassuming almost shy personality, speaking thoughtfully under his breath and pausing frequently for thought. A contemplative character who does not make eye contact when he is thinking, yet who illuminates with delight when speaking passionately of poetry and rap.

Tuesday 5 October 2010

Audience Research

0 comments


The target audience would be the fans that listen to Rap or Hip hop, this type of genres appeal to youths aged between 12-18 .Its the type of music they will like because of its features, Mostly people that listen to the artist's 2pac or Biggie. The audience like the story or the meaning that is told in the song.

Monday 4 October 2010

Buggles - Video killed the radio star

1 comments



The video is the first ever music video presented on The MTV channel was ‘Music killed the radio star’. This is relevant because it talks about how music videos were taking over the radio because at that time people used to only listen to music through the radio but now it was available on TV with a video so that’s why radio became discarded. There has been a huge change in music due to new technology and the way we consume media. This has now resulted in new demand such as niche musical outlets. Now it is essential for recording artist to have a video with their music because otherwise they could lose their audience. Music videos caused controversy because institutions used the female sex appeal excessively and people said that it was just another way of making money.