Goodwins theory was that (in) every music video..
1. Demonstrates genre characteristics
2. There's a relationship between lyrics and visuals
3. There's a relationship between music and visuals
4. Demans to promote/sell the artist
5. There's frequently reference to notion of looking and particularly excessive use of female sex appeal
6. There's often intertextual reference to films, tv shows etc.
This music video features Eminem and Rihanna, two very well known celebrities in the music industry. The genre of this song is Hip hop/Rap. The video demonstrates the genres so well that i think if you muted the sound and just watched the video you could find out what genre it was. There's a white man rapping and even though this isn't very common, Eminem is such a well-known rap artist it isn't contraversial anymore. There are many clips where a man is violent towards a woman, they're getting initmate and she is hardly wearing any clothes. These are all characteristics of this type of music as it's about men being powerful and having good looking 'sexy' women at their feet. Also when the artists are singing, Rihanna just standing there wearing a hoody and nothing much else and bright, red vibrant hair, standing outside a burning house and flames everywhere is representative of this genre.
This video is both narrative and star production based. There is a direct link between the lyrics and the narrative 'where you going? get back' -and we can see the man stopping the woman from walking off.
The artists are shown all throughout the video as there are many cuts from the narrative and to the artists, close ups of them and long shots of them in very surreal places. Standing right outside a large fire and in an empty field at sun set, promoting them individually with their talents.
There is a high use of voyeuristic treatment of the female body in this video as both the artist and the actress in the narrative part are young, good looking women who are showing off their bodies all throughout. Also when the male actor is pulling, forcing and getting intimate with the female it is a very obvious sex appeal.
I cannot find any intertexual reference in this video but it has a very filmy feel to it; something you would see in films and not always in music videoes.
1. Demonstrates genre characteristics
2. There's a relationship between lyrics and visuals
3. There's a relationship between music and visuals
4. Demans to promote/sell the artist
5. There's frequently reference to notion of looking and particularly excessive use of female sex appeal
6. There's often intertextual reference to films, tv shows etc.
This music video features Eminem and Rihanna, two very well known celebrities in the music industry. The genre of this song is Hip hop/Rap. The video demonstrates the genres so well that i think if you muted the sound and just watched the video you could find out what genre it was. There's a white man rapping and even though this isn't very common, Eminem is such a well-known rap artist it isn't contraversial anymore. There are many clips where a man is violent towards a woman, they're getting initmate and she is hardly wearing any clothes. These are all characteristics of this type of music as it's about men being powerful and having good looking 'sexy' women at their feet. Also when the artists are singing, Rihanna just standing there wearing a hoody and nothing much else and bright, red vibrant hair, standing outside a burning house and flames everywhere is representative of this genre.
This video is both narrative and star production based. There is a direct link between the lyrics and the narrative 'where you going? get back' -and we can see the man stopping the woman from walking off.
The artists are shown all throughout the video as there are many cuts from the narrative and to the artists, close ups of them and long shots of them in very surreal places. Standing right outside a large fire and in an empty field at sun set, promoting them individually with their talents.
There is a high use of voyeuristic treatment of the female body in this video as both the artist and the actress in the narrative part are young, good looking women who are showing off their bodies all throughout. Also when the male actor is pulling, forcing and getting intimate with the female it is a very obvious sex appeal.
I cannot find any intertexual reference in this video but it has a very filmy feel to it; something you would see in films and not always in music videoes.
2.CRADLE OF CIVILIZATION - LOWKEY
The serious nature of this song is similar to mine. He raps about the war and how emotional he feels having a mother from the country which has been victim to so much torture. The strong emotions are a feature which i hope to portray in my video.
There is also the mention of family and in particular a mother wanting to protect her child, wanting the best. This is a topic which is addressed in my song.
I have also noticed a symbolic code of the bars which could represent a barrier in life and is an issue which features in many videos of this genre. I hope to have a similar scene in my video or in my print tasks- to show that people often rap about boundaries and how to overcome them.
3.
I have posted this video because this song is similar to the track my cousin will be remixing
4.
Lowkey raps about support for innocent and oppressed people irrespective of religious faith or nationality. His views and beliefs are very strong and expressed through his lyrics. This expression of controversial views is a convention of the rap genre that i have identified through my research. most rappers rap about important issues and how they have overcome them.
Powerful lyrics which provoke a reaction from the audience are again conventional of the genre. My track is also on the same line (thought provoking and about oppresion). Based on this research I think that my track will tap into the same target audience.
Some of the obvious stylistic features which i have identified are:
Some of the obvious stylistic features which i have identified are:
- Hand gestures as expression to show his anger
- Casual costume
- The street background / grafiti/ rough looking area/construction sites
- The use of fences/bars which could represent prison bars or a barrier.
It is very strange but one of the key things i have learnt from research into real media texts is that everything is done for a reason in a media text- soo many hidden messages and meanings within every text. I want my music video to also have lots of symbolic meanings so that different audiences can connect with it.
